THE STEP BY STEP HOW TO GUIDE
Closing high-ticket health & fitness clients doesn’t need to feel stressful or complicated. 200+ coaches have used the CPCE Sales System™ to increase their close rate, shorten their calls, and prevent objections before they happen.
Increase your close rate using a simple, repeatable call structure built specifically for high-ticket health & fitness sales. No guessing. No winging it. You’ll know exactly how to create consistent, high-quality calls.
Learn how to go from “hello” to “here’s my credit card” in 30 minutes. Your calls become shorter, sharper, and far more effective — without pressure or complicated scripts.
Learn how to structure your calls so objections rarely come up in the first place. Instead of handling objections at the end, you remove them naturally as the conversation unfolds — making the close feel easy and obvious.
Used by top health & fitness coaches around the world.
When I first started my fitness business, I had no problem booking calls. People showed up. But once the call started, everything fell apart. Calls dragged on. Objections were unavoidable. And I’d finish calls frustrated, wondering what I’d missed.
That’s when I decided to make sales my number one priority.
I invested heavily in learning sales, reviewed thousands of my own calls, and obsessed over what actually caused people to buy — and more importantly, what caused resistance. Over time, clear patterns emerged.
As my understanding improved, so did my results. And I decided to transition from fitpro, to full-time closer, to sales manager running high-performing teams — and eventually to teaching sales to some of the biggest health & fitness businesses in the world.
Throughout that process, one thing became clear: High close rates don’t come from long, complicated calls filled with pressure and objections. They come from simple structure and call flow.
That’s what eventually became the CPCE Sales System™.
And now, everything I learned — the mistakes, the patterns, and the exact process that leads to 30-minute calls and 80% close rates — has been condensed into a single system you can follow step by step.
Cash Collected Using the CPCE Sales System™
Consecutive $100k+ Months as a Closer
Health & Fitness Coaches Trained Worldwide
This is the call flow responsible for over $20.4m collected in high-ticket health & fitness sales in the last 12 months — clean, controlled, and objection free.
This is not a collection of courses.
It’s a single, structured system designed to be followed in sequence.
Develop the confidence, control, communication skills, and composure required to run sharp, high-converting sales calls without rambling, guessing, or losing control.
The full 30-minute, 80% close rate call system responsible for $20.4M+ collected. Follow the exact structure, sequencing, pacing, and transitions used by elite fitness closers.
Your advanced objection-prevention system — the same framework responsible for consistent 70–80% close rates. This is the biggest performance differentiator in the CPCE method.
A simple, repeatable framework for delivering a clean, compelling pitch and guiding prospects into a pressure-free close — without overtalking or sounding salesy.
Learn the simple, pressure-free system for handling the few objections that remain.
Plug-and-play systems that boost your bookings, show-ups, follow-ups, referrals, retention, and upsells — increasing revenue in the background with zero extra effort.
Included To Accelerate Results
Watch real 30-minute high-ticket fitness calls where I consistently close at 80%. You’ll hear how the script works in real conversations and learn how to apply it immediately.
My private library of coaching call breakdowns. You’ll see me troubleshoot real sales challenges, fix broken scripts, rebuild pitches, and help coaches double their close rate — so you can copy the exact improvements.
Submit calls and questions anytime and get direct feedback on what to adjust, fix, or improve — so mistakes don’t compound.
Since joining:
20% → 68% close rate
$115k months
Hired setter + closer
“Fix the sales process and everything changes.”
Brodie Casa — Apex Coaching Academy
Since joining:
60 → 30 min calls
40% → 63% close rate
From chaos to a predictable high-ticket system
“Once we learned the CPCE process, everything clicked — shorter calls, higher tickets, more clarity.”
Sam & James Board — Built by Board
Since joining:
27–35% → 60–80% close rate
$50k contracted / $37.7k collected in 30 days
30-min calls, same volume - more revenue
“I hit the income goal I’d chased for a year and a half — just by closing more. Shorter calls, sharper pitch, bigger months.”
Ethan — Gonzalez Coaching
Since joining:
20% → 53% close rate
$8.6k → $50.7k contracted month
Hired his brother full-time and scaled ads profitably
“Once sales stopped being the bottleneck, I could actually push ads hard. We signed 8 clients in 10 days and the business just exploded.”
Jason – JA Fitness Coaching
If you go through the system and decide it’s not for you, just let us know within 7 days and you’ll receive a full refund.
No performance requirements.
No long refund forms.
No back-and-forth.
This guarantee exists for one reason:
The CPCE Sales System™ works when it’s followed — and I’m confident you’ll see that quickly.
It’s the same system that’s helped health & fitness coaches collect over $20M+ using simple, 30-minute sales calls.
Get the exact playbook responsible for $20.4m collected in high ticket health & fitness sales in the last 12 months.
Enter your details below to get access to the CPCE Sales System™.
You’ll see full details, including pricing, on the next page before making any decision.
